Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 18, Problem 10ALR
Summary Introduction
To discuss: The manner in which pricing objectives for the global firm differs from those used generally.
Pricing objective is a goal that guides a business in fixing the price of the product or service to its potential customers.
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Contemporary Marketing (MindTap Course List)
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- Discuss the advantage and disadvantage of seeking competitive advantage through price. Explain the various pricing strategies available to a marketer launching a new product in Zambia and make reference to examples of products that they would best fit.arrow_forwardExplain the term International pricing?arrow_forwardExplain in detail with examples how production cost, distribution cost, finance cost and costs in the target market can significantly impact company’s international pricing strategy.arrow_forward
- 9. Describe briefly the three traditional global pricing strategies.Give an example of a firm or product that would be likely toadopt one of the three approaches, and explain why.arrow_forwardAs a Marketing Consultant and Specialist in international business, you have been approached by an airline wishing to enter the Zambian market, to advise on suitable pricing strategy. Using the Pricing strategy matrix, recommend four pricing strategies that would be available to this investor in Zambiaarrow_forwardState the Pricing Strategy for Irish spring Bar Soap . There are three main pricing strategies in chapter 9 Pricing. Please include which one yours falls into. Customer value-based, cost-based, or competition-basedWhat other considerations could affect pricing your product? Such as new competition entering the market or a decline in the economy.Include observations about the closest competitive product and its relative pricing.arrow_forward
- As part of the launching strategy for CBD oils into the South African market, choose and discuss the appropriate pricing strategy for this new product.arrow_forwardImagine that you have been assigned the development of a line of beauty products to launch in Asian markets. Taking into account the element of the economies of scale, please develop a document in which you detail the strategies of pricing, product, distribution, and promotion for this brand.at least 400 words , no palagism on turnitimarrow_forwardBefore launching your new range of CBD oils into the market, the pricing strategies for new products need to be carefully considered by the organisation. As part of the launching strategy for CBD oils into the South African market, choose and discuss the appropriate pricing strategy for this new product.arrow_forward
- 1.What is Pricing? 2. What is the importance of pricing a tourism product? 3. What are the Role influence and functions of pricing in product development? 4. What are the process of successful pricing in the tourism industry?arrow_forwardYou are a newly appointed marketing manager of a multinational firm. The firm has the following market base: consumer market, business market, and international market. Its business products serve as a raw material for other businesses and thereby have a wide scope of its business frontier. It has challenges in segmentation although they produce quality products for various markets. Based on the above challenges facing the firm, it has also resulted in serious pricing decision problems, which are seriously affecting the firm’s profitability level. Meetings has been held both nation and international level to rectify some of these anomalies in the firm. Now, the head of corporate affairs has become worried of these pending challenges and has called for presentation from the head of the marketing. 1. Explain how to segment the following markets and its requirements: i. Consumer market. ii.Business market. iii. International market.arrow_forwardGlobal Pricing Strategy – iPad Pro Purpose: Pricing is one of the most important marketing mix strategies. A price must be low enough to gain sales, but high enough to guarantee the flow of funds to support activities like R&D, production, and distribution. However, pricing is more complex internationally than domestically. We often see identical products priced differently in international markets. Why is that? Please write an essay about global pricing by answering the following questions. Instruction: Use Apple iPad Pro (11-inch, WiFi, 128 GB model) as an example. Data collection: Compare the prices of this iPad Pro in the US and three other foreign countries of your interest. Country Price in local currency Price in US dollar  Before Tax After Tax Before Tax After Tax US $799.00 $848.94 $799.00 $848.94 1. Hong Kong $6470.59 $6875.02 $824.29 $875.81 2. Sweden kr11828.92 kr12568.88 $1,122.48 $1,192.64 3. Brazil…arrow_forward
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