Marketing
Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 19, Problem 10MA
Summary Introduction

To discuss: The information that should be included in Person X letter to FTC about the practice.

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The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?
Your R&D department has slightly changed one of your company’s products. It is not really “new and improved,” but you know that putting this statement on the package and in advertising will increase sales. What would you do?
An online store posted on their website a product for a lower than usual price. No promotion or special sale was involved. A large number of shoppers visited the website to purchase the product online and save lots of money. If you were the online store manager would you honor or not honor the lower (mistaken) advertised price?
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