Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 19, Problem 5MA
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To discuss: Type of media used by Person X to target the young people with Company B products.
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- What is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?arrow_forwardCreate a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.arrow_forwardWhat is the advantage and disadvantage of using advertising for a hotel? a restaurant? An airline? A destination?arrow_forward
- Bernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.arrow_forwardtoothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.arrow_forwardSelling Out or Selling Well? The Use and Choice of Popular Music in Advertising Campaignsarrow_forward
- Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardDo you use classified ads for promoting?arrow_forwardWhat is meant by cooperative advertising?arrow_forward
- Criticize this advertisment from your point of view ? i attach the picture of ad.arrow_forwardMany people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.arrow_forwardThink of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.arrow_forward
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