At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits. Characters in the case: Company WT, Company TG . To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better. Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation , interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

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Answer 1

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Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

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Answer 2

Question

Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

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Answer 3

Question

Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

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Answer 4

Question

Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

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Answer 5

Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

Answer 6

Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

Answer 7

Chapter 2, Problem 2.12MA

Summary Introduction

Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.

Characters in the case: Company WT, Company TG.

To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.

Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs, depreciation, interests, taxes, and different costs have been deducted. The net marketing contribution is a computation that decides if an organization's present marketing strategy is sufficient to take care of the expenses related with marketing and sales.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 2 - Prob. 1ALC Ch. 2 - Prob. 2.1DQ Ch. 2 - Prob. 2.2DQ Ch. 2 - Prob. 2.3DQ Ch. 2 - Prob. 2.4DQ Ch. 2 - Prob. 2.5DQ Ch. 2 - Prob. 2.6DQ Ch. 2 - Prob. 2.7CTE Ch. 2 - Prob. 2.8CTE Ch. 2 - Prob. 2.9MA

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