Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134787343
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 2, Problem 2.3DQ
Summary Introduction
To discuss: The four Ps of marketing and the insights that the firm gets, considering the four As rather than the four Ps.
Introduction:
There are four Ps in marketing mix. They are as follows:
- Product,
- Price,
- Place,
- Promotion.
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Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
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