Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134787343
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.3DQ
Summary Introduction

To discuss: The four Ps of marketing and the insights that the firm gets, considering the four As rather than the four Ps.

Introduction:

There are four Ps in marketing mix. They are as follows:

  • Product,
  • Price,
  • Place,
  • Promotion.

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