Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134787343
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Book Icon
Chapter 2, Problem 2.8CTE
Summary Introduction

To analyze: The mission statement of a non-profit organization.

Introduction:

A mission statement which highlights the purpose and activities of the organization must be precise and concise, as it must be easily understandable to customers.

Blurred answer
Students have asked these similar questions
What are marketing, operations, finance, and human resource of Alibaba Group: The Rise of a Platform Giant based on customer responsiveness?
Table of Contents Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service   Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o   Company Name, Leadership Team, Mission Statement o   SWOT Analysis Business Initiatives o   Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources Target Market(s) o   Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis   Market Strategy Product, Price, Promotion, Place, People, Process, Physical Location Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc. Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will…
Is Facebook’s mission statement market oriented? Explain.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning