Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 2, Problem 3ALR
Summary Introduction
To Discuss: The difference between a firm’s mission and objectives and the importance of both conveying it clearly to the employees and customers.
Introduction: Strategic planning is a procedure in which hierarchical managers decide their visualization for the future just as recognize their objectives and ideas for the organization. Tactical planning is accomplished for defining short term objectives and action plan so as to accomplish the long term objectives set by the strategic planning in an organization.
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What is the difference between a firm’s mission and its objectives? Why is it important that both are conveyed clearly toemployees and to customers?
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Contemporary Marketing (MindTap Course List)
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