Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 20.4, Problem 20.10LR
Summary Introduction

To discuss: The way emotional intelligence tie to adaptive selling.

Introduction:

There are two types of need satisfaction format:

  • Adaptive selling
  • Consultative selling

A successful selling requires an emotional intelligence.

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