MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Question
Chapter 21, Problem 2BYMP
Summary Introduction
To discuss: The company’s website that best reflects the website conceptualization.
Introduction:
Market space is the new concept in marketing. It is the communication or marketing based electronic environment.
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- When is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?arrow_forwardWhen do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forwardMany special features that we learn are so intriguing that we may want to put them into play immediately. However, should there be a balance in what we can and what we should (or should not) do? Discuss what outcomes should be considered when using special features in website design, what audiences these features are appealing to, and what conditions might preclude their use.arrow_forward
- When making a website, what factors should one prioritize the most?arrow_forward1- definition of the E-Business and Home-based business when you starting a new business? 2- Explain the characteristics of successful E-Business: a. have a sound business strategy b. master the logistics of e-commerce c. use the internet to save costs and generate revenue. d. build your competitive advantage.arrow_forwardTWO links for website resources that will be helpful in marketing, and why were they a good find?arrow_forward
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- Suppose you are working as a business analyst for a company’s e-commerce website for a manufacturer or retailer (of your choice). Analyze the balance between partnering with portals and providing equivalent services from your own independent website.arrow_forwardHow the Internet allows customers to choose the content they are offered?arrow_forward2 Explain the difference between a shoppingwebsite and an informational website.arrow_forward
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