MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Chapter 21.3, Problem 21.4LR
Summary Introduction
To discuss: Eight second rule
Introduction:
People feel online shopping gives them a convenience to purchase. Under the head convenience the eight second rule exists.
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- a) Description of Lay's potato chips Advertisement The advertisement is about an angel who shares Lay's crispy potato chips to all workers to make them happy. At first, a worker is tired and wants to take a rest and when she opens the drawer she sees a Lay’s potato chip. Then, one angel takes Lay's potato chip and eats the chip and the girl sees the angel eat the crunchy Lay's potato chip. Afterwards, the angel shares Lay’s potato chips with all workers and all workers are happy to have crunchy and delicious Lay’s potato chips with the angel. 1. Does the advertisement appeal to you personally? Explain. b) Explain the attributes that are important to you when making a decision to purchase a potato chips.arrow_forwarda) Description of Lay's potato chips Advertisement The advertisement is about an angel who shares Lay's crispy potato chips to all workers to make them happy. At first, a worker is tired and wants to take a rest and when she opens the drawer she sees a Lay’s potato chip. Then, one angel takes Lay's potato chip and eats the chip and the girl sees the angel eat the crunchy Lay's potato chip. Afterwards, the angel shares Lay’s potato chips with all workers and all workers are happy to have crunchy and delicious Lay’s potato chips with the angel. 1. Does the advertisement appeal to you personally? Explain.arrow_forwardJust parts B and C please.arrow_forward
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