Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21, Problem 3AMK
Summary Introduction
To discuss: Person X’s shopping experience with respect to choice, convenience, customization, communication, control, and cost.
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Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.
Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.
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- What are the advantages Walmart has over Amazon in convenient shopping and the advantages of using the Walmart mobile shop app on phones?arrow_forwardGive your views on why do you think internet shopping is better than physical shopping. Elaborate.arrow_forwardCustomers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.arrow_forward
- In a nutshell, how would you explain the advantages of online shopping over a conventional brick-and-mortar strategy?arrow_forwardRetailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)arrow_forwardWhat are the advantages and disadvantages of shopping online?arrow_forward
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