The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour. Introduction: A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information . It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

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Answer 1

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

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Answer 2

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

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Answer 3

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Expert Solution & Answer

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Answer 4

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Expert Solution & Answer

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Answer 5

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Answer 6

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Answer 7

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 21.1 - Prob. 21.1LO Ch. 21.1 - Prob. 21.1LR Ch. 21.1 - Prob. 21.2LR Ch. 21.1 - Prob. 1MIAM Ch. 21.2 - Prob. 21.2LO Ch. 21.3 - Prob. 21.3LO Ch. 21.3 - Prob. 1MRD Ch. 21.3 - Prob. 21.3LR Ch. 21.3 - Prob. 21.4LR Ch. 21.4 - Prob. 21.4LO

Solution Summary: The author explains the six reasons consumers shop and buy online: convenience, choice, customization, communication, cost, and control.

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Chapter 21 Solutions