Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21.1, Problem 21.1LO
Summary Introduction
To discuss: The interactive marketing and how it creates the customer value, customer experience, and customer relationship.
Introduction:
Interactive marketing is one which reacts to the changing customer’s preference and taste.
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