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EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 3, Problem 8QA
Summary Introduction
To explain:Four steps in the market planning process.
Introduction:Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.
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