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EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 3, Problem 9QA
Summary Introduction
To explain:Four steps in the market planning process.
Introduction:Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.
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Explain the relevance of the industry analysis to the market planning process.
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