EBK MARKETING
EBK MARKETING
13th Edition
ISBN: 8220102019867
Author: Kotler
Publisher: YUZU
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Chapter 4, Problem 4.3DQ
Summary Introduction

To describe: The three types of research objectives with an example of a research study.

Introduction:

One of the types of marketing research process is to define the problems and research objectives. Company must decide and understand the purpose of the information and its objectives.

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