MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134132358
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.6CTE
Summary Introduction
To think critically about: The steps in marketing research process which help the business.
Introduction:
The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
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