Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.3, Problem 1LO
Summary Introduction
To identify: The 3 reasons why customers choose to shop online.
The process of buying the products through internet is known as online shopping. The product will be delivered to the customers address.
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Explain three reasons consumers prefer to shop online.
List the reasons consumers give for why they shop online
(Reflective Essay) How do retailers add value to the products bought by consumers?
Chapter 4 Solutions
Contemporary Marketing
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How do retailers adapt to seasonal fluctuations and changing consumer trends?arrow_forwardFrom the following, identify the factor that the retailer must adapt in his business. a. Merchandising management b. Store location c. Consumers d. Communicationarrow_forwardHow retailers creates value to customer?arrow_forward
- Know the reason why do retailers want to treat customers differently?arrow_forwardExplain three reasons consumers preferto shop onIinearrow_forwarddescrie Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would a retailer want to use it? How do online retail platforms like Shopify enable marketers to change the marketing mix?arrow_forward
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