Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 5, Problem 5.14MA
Summary Introduction

To discuss: The brand that the consumer least likely to purchase and two ways wherein the marketer can attempt to change consumer attitudes towards purchasing its brand.

Marketing:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

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