Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 5, Problem 5.5DQ
Summary Introduction

To discuss: The ways in which online purchasing has changed the business-to-business marketing process and pros and cons of electronic purchasing.

Business-to-business marketing:

The practice where the business sells their goods or services to another business is known as the business-to-business marketing.

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