Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 5.3, Problem 2MRD
Summary Introduction
To discuss: Whether the attempt of the marketers to implant the subliminal texts in print and electronic media are unethical and deceptive practices.
Introduction:
The ethics is a branch of philosophy, which involves defending, systematizing, and suggesting the concepts of correct and incorrect conduct.
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Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years.
Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach.
How should policymakers address the issue?
What barriers might they face?
Ethics Do you believe it is right for companies to targeta higher (or lower) cost service to a consumer basedon a data driven observation that the consumer possesses characteristics typically associated with a willing- ness to spend more (or less) money on the related service? Does this constitute a form of discrimination thatwould make you uncomfortable as a marketer who isexploring the possibility of employing this strategy?What about if you were the consumer on the receivingend of it?
5 Develop a “Code of Business Practices” for a new online vitamin store. Does your code address ad- vertising? Privacy? Use by children? Why is self- regulation important?
Chapter 5 Solutions
Marketing
Ch. 5.1 - Prob. 5.1LOCh. 5.2 - Prob. 5.2LOCh. 5.2 - Prob. 5.1LRCh. 5.2 - Prob. 5.2LRCh. 5.2 - Prob. 5.3LRCh. 5.3 - Prob. 5.3LOCh. 5.3 - Prob. 1MRDCh. 5.3 - Prob. 2MRDCh. 5.3 - Prob. 1MIAMCh. 5.3 - Prob. 5.4LR
Ch. 5.3 - Prob. 5.5LRCh. 5.3 - Prob. 5.6LRCh. 5.4 - Prob. 5.4LOCh. 5.4 - Prob. 1MMCh. 5.4 - Prob. 5.7LRCh. 5.4 - Prob. 5.8LRCh. 5.4 - Prob. 5.9LRCh. 5 - Prob. 1AMKCh. 5 - Prob. 2AMKCh. 5 - Prob. 3AMKCh. 5 - Prob. 4AMKCh. 5 - Prob. 1BYMPCh. 5 - Prob. 2BYMPCh. 5 - Prob. 3BYMPCh. 5 - Prob. 1VCCh. 5 - Prob. 2VCCh. 5 - Prob. 3VCCh. 5 - Prob. 4VCCh. 5 - Prob. 5VC
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