Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 6, Problem 1BLC
Summary Introduction
To identify: The segmentation of Country U’s footwear market with major segments and subsegments..
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
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Using the segmentation bases you’ve just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting.
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Chapter 6 Solutions
Marketing: An Introduction, Student Value Edition (12th Edition)
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