Marketing: An Introduction, Student Value Edition (12th Edition)
Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 6, Problem 6.4DQ
Summary Introduction

To discuss: The usage of local marketing and individual marketing by the marketers and whether the both terms are same.

Introduction:

The applications of micromarketing are

  • Local marketing and
  • Individual marketing

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