Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 6, Problem 6.5DQ
Summary Introduction
To discuss: The way the company can gain its competitive advantage through differentiation. Also, describe an example of a company that demonstrates every type of differentiation.
Introduction:
Competitive advantage rises when a firm finds or develops an attribute that allows it to differentiate its competitors. The firm must differentiate and relate its product or service from its competitor’s products or services for the purpose of maximizing the value of the customers. This is known as the differentiation strategy.
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Marketing: An Introduction, Student Value Edition (12th Edition)
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