Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 2BLC
Summary Introduction
To determine: The way the company selects to differentiate their market offering and image and whether the company has performed an excellent job in establishing differentiation in the targeted consumer’s mind.
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
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Marketing: An Introduction, Student Value Edition (12th Edition)
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