Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 7, Problem 1C
Summary Introduction
Case summary:
Company G uses mobile apps and websites for the success in the
To explain: The other ways Company G can provide a good customer experience via its mobile apps and company website.
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From the customer’s perspective, which is better: to buy through one channel or several channels? The obvious answer is to have multiple channels available—order from the Web, make returns at the store, check on delivery by phone—and have all of those contact points able to pick up where they last left off. But is there any advantage—to the customer–of using only one channel? Why does research show that customers who use more than one channel are more likely to be more valuable than those who use only one?
please write a clear answer for each part of the question
List and describe a variety of options for using the Internet to conduct e-commerce, including some of the decisions that must be made, the best business model to use, payment options, and the process of creating and launching a successful Web site.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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