Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 7, Problem 2CTE
Summary Introduction
To identify: The industry that may be segmented by geographic concentration and find few types of firms that may be included in that industry.
Geographic segmentation is the process of serving customers based on a specific region or area. Customer of different location tends will have different taste and preferences.
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Chapter 7 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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