Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 8ALR
Summary Introduction
To give: The examples of modified rebuy and straight rebuy and the reason why is new task buying is more complex than modified rebuy and straight rebuy.
The process of frequent purchase decision is known as straight rebuy. The customer repurchases the product or service because of its satisfactory performance in the past.
The process of reevaluating the available options reordering the goods or services is known as modified rebuy.
New task buying is a unique buying situation that involves considerable effort in making decision.
Expert Solution & Answer
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Students have asked these similar questions
Give an example of a straight rebuy and a modified rebuy.Why is new-task buying more complex than the first two buying situations?
A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?
Explain the Buying Situations. Give practical example for each.
Chapter 7 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?arrow_forwardSteps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?arrow_forwardWhat psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.arrow_forward
- What role does customer service and after-sales support play in buying strategy?arrow_forwardAssume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?arrow_forwardPlease answer the question as much as detail possible with example. Write down the name of four types of consumer buying behavior (e. g. Complex). Discuss which behavior is most reflective when purchasing the following items and why? Explain your answer. (1) A new smart phone and (2) Noodles (3) Soybean oilarrow_forward
- Using a recent purchase made as an example, discuss how the five (5) stages in the consumer buying process influenced your buying behaviour. Provide relevant examples at each buying process stage to support your answer. Present the answers in a nice manner and not less than 500 words and not more than 1300 words.arrow_forwardDiscuss the Consumer Buying Decision Process: the 5-stage Model (using aparticular product/ service or brand as your example).arrow_forwardBuyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.arrow_forward
- Give 5 examples of consumer buying behavior with logic and explanation?arrow_forwardInfluence and expertise are individual factors that affect the business buying behaviour. Select one: a. True b. Falsearrow_forward(1) What steps could a company take to determine theperceived value of its products in its target markets?(2) How can patterns of temporary price discounts“train” consumers to stop buying at full price?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios