Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 7, Problem 4CTE
Summary Introduction
To Discuss: Whether online selling to the federal government benefits marketers and the disadvantages for this type of selling.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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- Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don’t make a purchase?arrow_forwardWho uses eBay?arrow_forwardIs it unethical, bad business, or simply a practical matter to represent or misrepresent consumers in these ways?arrow_forward
- Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if theydon’t make a purchase?arrow_forwardHow might you apply consumer market to business-to-business settings?arrow_forwardHow can consumers protect themselves from scams and fraudulent businesses?arrow_forward
- What are the impact of free video distribution sites like youtube.com and vimeo.com?arrow_forwardConsumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue? What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?arrow_forward
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