Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 7, Problem 1CTE
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To Discuss: The steps that Person X would take to build relationship with both retailer and producer as a wholesaler for dairy products.

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Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
Imagine you are a wholesaler for dairy products such asmilk and cheese, which are produced by a cooperative ofsmall farmers. Describe what steps you would take to buildrelationships with both the producers (farmers) and retailers(supermarkets)
If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?
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