Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 7, Problem 7ALR
Summary Introduction

To discuss: The reason why organisation buying process as more steps than customer buying process and the reason why feedback between seller and buyer is important in the marketing relationship.

Organizational buying process takes places in a systematical way. This model includes eight stages.

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