Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133921052
Author: Armstrong
Publisher: PEARSON
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Chapter 7, Problem 2BLC
Summary Introduction
To determine: The marketing and characteristics needs of service and products brands that Person X chooses are different.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Chapter 7 Solutions
Marketing: An Introduction (12th Edition)
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Discuss the four brand development strategies: Brand positioning, Brand name selection, Brand sponsorship, and Brand development. Give an example for each strategy.arrow_forwardWhat is a brand and how does branding work? Please answer at your own easy words.arrow_forwardA business strategy approach for a new brand targeted to the public marketarrow_forward
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- What are the advantages of individual branding?arrow_forward1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies? a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?arrow_forwardDescribe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?arrow_forward
- Please list three (3) brands and companies you like and are loyal to. Why do you think you like and are loyal to these brands? List the name of a brand you can’t stand. Why not? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding the other teams' brands and “How do these brands address the challenges and opportunities you perceive in the marketplace? Offer specific suggestions or insights from your perspective and experience as a consumer of your colleague's brand. Also, highlight what you have learned about marketing from this activity.arrow_forwardWhat is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?arrow_forwardWhat are branding decisions? What are the various branding decisions that a brand manager needs to make ? Discuss each decision and provide an example for the same ?arrow_forward
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