Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 7, Problem 3BYMP
Summary Introduction
To determine: Whether the marketing plan involves reaching the global customers outside Country U. The special marketing issues that is involved when trying to reach the potential customers.
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
learn about different market structures and strategies, and threats in a global market.
Instructions
Review the following materials:
International StrategyLinks to an external site. (5:48)
The New Economy Drivers and Disrupters Report: Tracking the Forces Threatening the World's Hottest EconomiesLinks to an external site.
Answer the questions in this document:
1.Summarize what you learned from your reading 2. What is the difference between a driver and a disrupter in the global market?
3. What do you think is the most important thing for a new business to understand when entering the global market 4. What is one of the forces threatening the world's hottest economies?
5. Thinking of your native country, (Tanzania) which threats are most likely to affect your country's economy?
Explain the embargo trade barrier, with an example. Explain why Develping a Global Vision through Marketing research could be an interesting international marketing topic and why the personal selling and sales management topic be least interesting to someone?
Chapter 7 Solutions
Marketing
Ch. 7.1 - Prob. 7.1LOCh. 7.1 - Prob. 7.1LRCh. 7.1 - Prob. 7.2LRCh. 7.2 - Prob. 7.2LOCh. 7.2 - Prob. 7.3LRCh. 7.2 - Prob. 7.4LRCh. 7.2 - Prob. 7.5LRCh. 7.3 - Prob. 7.3LOCh. 7.3 - Prob. 1MIAMCh. 7.3 - Prob. 7.6LR
Ch. 7.3 - Prob. 7.7LRCh. 7.4 - Prob. 7.4LOCh. 7.4 - Prob. 7.8LRCh. 7.4 - Prob. 7.9LRCh. 7.5 - Prob. 7.5LOCh. 7.5 - Prob. 7.10LRCh. 7.5 - Prob. 7.11LRCh. 7 - Prob. 1AMKCh. 7 - Prob. 2AMKCh. 7 - Prob. 3AMKCh. 7 - Prob. 4AMKCh. 7 - Prob. 1BYMPCh. 7 - Prob. 2BYMPCh. 7 - Prob. 3BYMPCh. 7 - Prob. 1VCCh. 7 - Prob. 2VCCh. 7 - Prob. 3VC
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