Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 7, Problem 2BYMP
Summary Introduction
To determine: Whether the marketing plan involves reaching the global customers outside Country U. The countries where do the potential customers live.
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
As a novice in global marketing, which global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry?
#1: An entrepreneur is thinking of setting up a new SERVICE business ( you can choose any specific service business) What advice would you give regarding distribution strategy for this business? Address the What? How? Where? and When?
#4: Select three (3) different service INDUSTRIES, one each for people-processing, possession- processing, and information based services. For each Assess the FIVE (5) globalization drivers and their impact on these Three (3) Industries.
NOTE: For #4: Please create a sub-header for each industry and list the Five (5) drivers. Then place your information in the correct driver category.
Chapter 7 Solutions
Marketing
Ch. 7.1 - Prob. 7.1LOCh. 7.1 - Prob. 7.1LRCh. 7.1 - Prob. 7.2LRCh. 7.2 - Prob. 7.2LOCh. 7.2 - Prob. 7.3LRCh. 7.2 - Prob. 7.4LRCh. 7.2 - Prob. 7.5LRCh. 7.3 - Prob. 7.3LOCh. 7.3 - Prob. 1MIAMCh. 7.3 - Prob. 7.6LR
Ch. 7.3 - Prob. 7.7LRCh. 7.4 - Prob. 7.4LOCh. 7.4 - Prob. 7.8LRCh. 7.4 - Prob. 7.9LRCh. 7.5 - Prob. 7.5LOCh. 7.5 - Prob. 7.10LRCh. 7.5 - Prob. 7.11LRCh. 7 - Prob. 1AMKCh. 7 - Prob. 2AMKCh. 7 - Prob. 3AMKCh. 7 - Prob. 4AMKCh. 7 - Prob. 1BYMPCh. 7 - Prob. 2BYMPCh. 7 - Prob. 3BYMPCh. 7 - Prob. 1VCCh. 7 - Prob. 2VCCh. 7 - Prob. 3VC
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