Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 7.4, Problem 7.9LR
Summary Introduction

To determine: The difference between licensing a joint venture

Introduction:

The process of obtaining permission to do something is known as licensing. The business process where two or more parties join together for the accomplishment of a particular task is known as joint venture.

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When would a firm choose for licensing over joint venture?
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