Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 7.5, Problem 7.5LO
Summary Introduction

To discuss: The distinction between customization and standardization when the companies craft the marketing programs that are worldwide.

Introduction:

The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the gross domestic product.

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