Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.7CTE
Summary Introduction

To discuss: A differentiation strategy to promote a product and create a competitive advantage.

Differentiation strategy is the system that means to recognize a goods or services from other comparable goods, presented by the rivals in the market.

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