EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 7QA
Summary Introduction
To define: The research and development and its importance to marketers and to product development process
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What is r&D, and what is its importance to marketersand the product development process?
Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?
What steps do marketers take to make the introductory stageof the product lifecycle successful enough to reach the growthstage? What are some of the challenges they face?
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