Marketing: Introduction (Custom)
16th Edition
ISBN: 9781323388686
Author: Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 8, Problem 8.7CTE
Summary Introduction
To find: An example of a company that has introduced a new product within the last 5 years and develop a presentation on the way the company implemented the 4P’s on launching the product with its success report.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Scenario: You work for Company XYZ and are assigned to work with the marketing team dedicated to a line of baby products. Write a 50-word description for a new product, an eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure to mention the feature and details about the product, and how it differs from other leading diaper brands.
Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?
Pls help for below homework, dont copy paste from other sources.. I will upvote-)
Which factors need to consider while developing marketing strategy for UBER ?
Why do you think it will work against your competitors ?
Also discuss the CSR and innovation implication while drafting marketing strategy.
Explain which product/market expansion grid strategyPC-makers are currently pursuing to deal withthe threat of post-PC devices. Is this a smart strategy?(AACSB: Written and Oral Communication; ReflectiveThinking)
Chapter 8 Solutions
Marketing: Introduction (Custom)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- With social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.arrow_forwardMarketing plan Product: Apple HomeLife o Use critical thinking and include the “why”. Explain why? For example, explain why the strength topic you are discussing is a strength or why the product benefit is beneficial. Do this throughout the plan. o Include marketing terms, tactics, tools, processes, etc; in summary use course content to explain and support your points. o Write in complete sentences; avoid lists (bulleted, number, etc) o Use headings and subheadings for all sections and subsections. o Do not include an introduction or conclusion. It is not needed. Follow this Outline: New product overview (brief/paragraph) Situation Analysis: Company SWOT analysis (not product) Segmentation, Target Market Segmentation Analysis Primary Target Market Description Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective Positioning. Notes: Highlight a specific position to focus against your…arrow_forward1.) Explain how HomePro leveraged the eight unique features and characteristics of e-commerce technology business and derived benefits. 2.) Describe the advantages and disadvantages of using social media for business promotion. Give appropriate and relevant examples from the case study given above. 3.) Give an example of a business decision from this case study that was facilitated by using social media to interact with customers resulting in product improvement.arrow_forward
- When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. Productarrow_forwardWhat key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.arrow_forwardThe 2016 Summer Olympics take place in Rio de Janeiro,Brazil. By yourself or with a classmate, identify a company thatmight benefit from promoting its goods or services at theRio Olympics. In a presentation, describe which strategy youwould use: straight extension, product or promotion adaptation, dual adaptation, or product invention.arrow_forward
- Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was successfularrow_forwardCritics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activityfor both marketers and consumers. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)arrow_forwardIn a small group, research a company and constructa growth-share matrix of the company’s products,brands, or strategic business units. Recommend a strategyfor each unit in the matrix. (AACSB: Written andOral Communication; Reflective Thinking)arrow_forward
- What’s the big problem? Learning from Facebook So what’s the big problem that Facebook’s trying to focus? Its mission is “to give people the power to share and make the world more open and connected.”2 In giving power to the people through tools (Facebook profiles, pages, apps, Messenger, and so on), the digital giant has created ways for brands to have direct and individualized links to customers, and the company is able to leverage this conduit for its revenue and profits. There is no predefined industry boundary that limits how Facebook thinks about the power of sharing to people across the globe and helping the world become smaller than the familiar “six degrees of separation.” Its Whapp and Messenger apps aim to redefine interactions between consumers and businesses (conversational commerce) using social web and messaging platforms. Its Facebook Live video-streaming app connects broadcasters and viewers in real time and competes with YouTube, Amazon, Comcast, and Verizon. Its…arrow_forwardRecall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…arrow_forward1. Marketing is all of the activities used to exchange goods and services between businesses and consumers. a. True b. False 2. How many activities do marketers perform? a. 1 b. 8 c. 100s d. 25arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning