MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 8.4, Problem 1PC
Summary Introduction
To determine: The components of the global marketing strategy.
Introduction: The approaches used by a firm for marketing its goods and services globally around the world are known as the global marketing strategy.
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1. What are the components of a global marketing
strategy?
What is the difference between a multidomestic marketing strategy and a global marketing strategy?
n what conditions is a global marketing strategy generallymost successful?
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- 2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?arrow_forwardWhat is culture and why is it important in global marketing? Use examples.arrow_forwardWhat are the arguments for standardization of marketing strategies in the global marketplace? What are thearguments for localization? What are some ways a firmcan standardize or localize its marketing mix?arrow_forward
- 12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?arrow_forwardList and discuss the basic elements involved in developing a global marketing mix.arrow_forwardWhat are the best ways to develop and execute global marketing strategies mostly used by marketers?arrow_forward
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