Value perceptions of consumers (cont’d). Refer to Exercise 9.10. In addition to the factor, Type of advertisement (within-store price promotion and between-store price promotion), the researchers also investigated the impact of a second factor—Location where ad is read (at home or in the store). About half of the consumers who were assigned to the within-store price promotion read the ad at home, and the other half read the ad in the store. Similarly, about half of the consumers who were assigned to the between-store price promotion read the ad at home, and the other half read the ad in the store. In this second experiment, the goal was to compare the average discount values of the groups of consumers created by combining Type of advertisement with Location.
- a. How many treatments are involved in this experiment?
- b. Identify the treatments.
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- A factorial experiment was designed to test for any significant differences in the time needed to perform English to foreign language translations with two computerized language translators. Because the type of language translated was also considered a significant factor, translations were made with both systems for three different languages: Spanish, French, and German. Use the following data for translation time in hours. Language Spanish French German System 1 7 8 15 11 12 19 System 2 6 16 18 10 18 24 Test for any significant differences due to language translator system (Factor A), type of language (Factor B), and interaction. Use = .05. Complete the following ANOVA table (to 2 decimals, if necessary). Round p-value to four decimal places. Source of Variation Sum of Squares Degrees of Freedom Mean Square F p-value Factor A Factor B Interaction Error Total The p-value for Factor A is…arrow_forwardA factorial experiment was designed to test for any significant differences in the time needed to perform English to foreign language translations with two computerized language translators. Because the type of language translated was also considered a significant factor, translations were made with both systems for three different languages: Spanish, French, and German. Use the following data for translation time in hours. Language Spanish French German System 1 6 13 11 10 17 15 System 2 7 13 14 11 15 20 Test for any significant differences due to language translator system (Factor A), type of language (Factor B), and interaction. Use . Complete the following ANOVA table (to 2 decimals, if necessary). Round your p-value to 4 decimal places. Source of Variation Sum of Squares Degrees of Freedom Mean Square -value Factor A Factor B Interaction Error Totalarrow_forwardA factorial experiment was designed to test for any significant differences in the time needed to perform English to foreign language translations with two computerized language translators. Because the type of language translated was also considered a significant factor, translations were made with both systems for three different languages: Spanish, French, and German. Use the following data for translation time in hours. Language Spanish French German System 1 6 13 11 10 17 15 System 2 7 13 14 11 15 20 Test for any significant differences due to language translator system (Factor A), type of language (Factor B), and interaction. Use . Complete the following ANOVA table (to 2 decimals, if necessary). Round your p-value to 4 decimal places.arrow_forward
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