Statistics, Books a la Carte Edition (13th Edition)
13th Edition
ISBN: 9780134090412
Author: Sincich, Terry T, MCCLAVE, James T.
Publisher: PEARSON
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Textbook Question
Chapter 9.3, Problem 9.46ACI
Study of recall of TV commercials. Refer to the Journal of Applied Psychology (June 2002) completely randomized design study to compare the mean commercial recall scores of viewers of three TV programs, presented in Exercise 9.28 (p. 520). Recall that one program had a violent content code (V) rating, one had a sex content code (S) rating, and one was a neutral TV program. Using Tukey’s method, the researchers conducted multiple comparisons of the three mean recall scores.
- a. How many pairwise comparisons were made in this study?
- b. The multiple comparison procedure was applied to the data and the results are shown in the Minitab printout at the top of the next page. An experimentwise error rate of .05 was used. Locate the confidence interval for the comparison of the V and S groups. Interpret this result practically.
- c. Repeat part b for the remaining comparisons. Which of the groups has the largest mean recall score?
- d. In the journal article, the researchers concluded that “memory for [television] commercials is impaired after watching violent or sexual programming.” Do you agree?
Minitab output for Exercise 9.46
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Chapter 9 Solutions
Statistics, Books a la Carte Edition (13th Edition)
Ch. 9.1 - What are the treatments for a designed experiment...Ch. 9.1 - What are the treatments for a designed experiment...Ch. 9.1 - What is the difference between an observational...Ch. 9.1 - What are the experimental units on which each of...Ch. 9.1 - Identifying the type of experiment. Brief...Ch. 9.1 - Drafting NFL quarterbacks. Refer to the Journal of...Ch. 9.1 - Corporate sustainability and firm characteristics....Ch. 9.1 - Prob. 9.8ACBCh. 9.1 - Can money spent on gifts buy love? Refer to the...Ch. 9.1 - Value perceptions of consumers. Refer to the...
Ch. 9.1 - Value perceptions of consumers (contd). Refer to...Ch. 9.1 - Reducing stress in livestock transported to...Ch. 9.1 - Mixed gender decision-making groups. In business,...Ch. 9.1 - Testing a new pain-reliever tablet. Paracetamol is...Ch. 9.2 - Use Tables V, VI, VII, and VIII in Appendix D to...Ch. 9.2 - Find the following probabilities: a. P (F 3.48)...Ch. 9.2 - Consider dot plots 1 and 2 shown below. Assume...Ch. 9.2 - Refer to Exercise 9.17. Conduct a two-sample...Ch. 9.2 - Refer to Exercises 9.17 and 9.18. Complete the...Ch. 9.2 - A partially completed ANOVA table for a completely...Ch. 9.2 - The data in the next table resulted from an...Ch. 9.2 - Prob. 9.22ACBCh. 9.2 - Prob. 9.23ACBCh. 9.2 - Prob. 9.24ACBCh. 9.2 - Prob. 9.25ACBCh. 9.2 - Making high-stakes insurance decisions. The...Ch. 9.2 - Contingent valuation of homes in contaminated...Ch. 9.2 - Study of recall of TV commercials. Do TV shows...Ch. 9.2 - Do the media influence your attitude toward...Ch. 9.2 - Homework assistance for accounting students. Refer...Ch. 9.2 - Prob. 9.31ACICh. 9.2 - Is honey a cough remedy? Pediatric researchers...Ch. 9.2 - Prob. 9.33ACICh. 9.2 - Banning controversial sports team sponsors....Ch. 9.3 - Consider a completely randomized design with k...Ch. 9.3 - Prob. 9.36LMCh. 9.3 - Prob. 9.37LMCh. 9.3 - Prob. 9.38LMCh. 9.3 - Prob. 9.39LMCh. 9.3 - Prob. 9.40ACBCh. 9.3 - Evaluation of flexography printing plates. Refer...Ch. 9.3 - Guilt in decision making. The effect of guilt...Ch. 9.3 - Prob. 9.43ACBCh. 9.3 - Prob. 9.44ACBCh. 9.3 - Prob. 9.45ACICh. 9.3 - Study of recall of TV commercials. Refer to the...Ch. 9.3 - Prob. 9.47ACICh. 9.3 - Prob. 9.48ACICh. 9.3 - Prob. 9.49ACICh. 9.4 - A randomized block design yielded the following...Ch. 9.4 - Prob. 9.51LMCh. 9.4 - A randomized block design was used to compare the...Ch. 9.4 - Prob. 9.53LMCh. 9.4 - Prob. 9.54ACBCh. 9.4 - Peer mentor training at a firm. Peer mentoring...Ch. 9.4 - Prob. 9.56ACBCh. 9.4 - Interactive video games and physical fitness. Wii...Ch. 9.4 - Prob. 9.58ACBCh. 9.4 - A new method of evaluating health care research...Ch. 9.4 - Prob. 9.60ACICh. 9.4 - Prob. 9.61ACICh. 9.4 - Stress in cows prior to slaughter. What is the...Ch. 9.4 - Anticorrosive behavior of steel coated with epoxy....Ch. 9.5 - Suppose you conduct a 4 3 factorial experiment....Ch. 9.5 - Prob. 9.65LMCh. 9.5 - The partially complete ANOVA table given next is...Ch. 9.5 - Prob. 9.67LMCh. 9.5 - The next table gives data for a 2 2 factorial...Ch. 9.5 - Suppose a 3 3 factorial experiment is conducted...Ch. 9.5 - Dynamics of the buyer-seller relationship. An...Ch. 9.5 - Prob. 9.71ACBCh. 9.5 - Prob. 9.72ACBCh. 9.5 - Prob. 9.73ACBCh. 9.5 - Prob. 9.74ACBCh. 9.5 - Temptation in consumer choice. Are you willing to...Ch. 9.5 - Commercial eggs produced from different housing...Ch. 9.5 - Prob. 9.77ACICh. 9.5 - Eyewitnesses and mugshots. Criminologists...Ch. 9.5 - Impact of flavor name on consumer choice. Do...Ch. 9 - What is the difference between a one-way ANOVA and...Ch. 9 - Explain the difference between an experiment that...Ch. 9 - What are the treatments in a two-factor...Ch. 9 - Why does the experimentwise error rate of a...Ch. 9 - A completely randomized design is used to compare...Ch. 9 - An experiment employing a randomized block design...Ch. 9 - The following table shows a partially completed...Ch. 9 - Prob. 9.89ACBCh. 9 - Prob. 9.90ACBCh. 9 - Impact of paper color on exam scores. A study...Ch. 9 - Study of mutual fund performance. Mutual funds are...Ch. 9 - Study of mutual fund performance. Refer to...Ch. 9 - Prob. 9.94ACBCh. 9 - Prob. 9.95ACBCh. 9 - Prob. 9.96ACBCh. 9 - Bakers vs. brewers yeast. The Electronic Journal...Ch. 9 - A managerial decision problem. A direct-mail...Ch. 9 - Ethics of downsizing. A major strategic...Ch. 9 - Absentee rates at a jeans plant. A plant that...Ch. 9 - Effectiveness of sales closing techniques....Ch. 9 - Prob. 9.103ACICh. 9 - Prob. 9.104ACICh. 9 - Managers trust and job-related tension. Research...Ch. 9 - Testing the effectiveness of supermarket sales...Ch. 9 - Prob. 9.107ACICh. 9 - Prob. 9.108ACICh. 9 - Pollutants at a housing development. Polycyclic...Ch. 9 - Explain why both of the situations n Activity 8.1...
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