MAT Exericise 1(1)

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Baruch College, CUNY *

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9759

Subject

Marketing

Date

Feb 20, 2024

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docx

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6

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MAT Exercise 1: Table of Contents 1 Table of Contents 2 Playbook Exercise 1: Identifying, Mapping, and Planning for Stakeholders 3 Step 1: Visualize Customer Centricity in Your Organization 3 Step 2: Identify Relevant Stakeholders 4 Step 3: Map Relevant Stakeholders 5 Step 4: Create an Engagement Plan for Relevant Stakeholders 6 Week 1 Key Takeaways 7 MKT 9759 Page 1 | 6
MAT Exercise 1: Identifying, Mapping, and Planning for Stakeholders One of the goals of this course is to help you develop a number of initiatives that can be implemented in your organization. This assignment will help you identify, analyze, and make plans for key stakeholders that could impact the success of these initiatives. This assignment consists of the following four steps: 1. Visualize customer centricity in your organization 2. Identify relevant stakeholders 3. Map relevant stakeholders 4. Create an engagement plan for each stakeholder This is a required activity and counts toward course completion. Step 1: Visualize Customer Centricity in Your Organization What might customer centricity look like in your organization? Take a few moments to jot down your thoughts in the space below: MKT 9759 Page 2 | 6
Step 2: Identify Relevant Stakeholders Consider the various stakeholders in your organization. Who are you most likely to need support from to implement customer-centric initiatives? Use the following table to identify the key internal and external stakeholders who could impact the success of your initiatives: Internal stakeholders External stakeholders MKT 9759 Page 3 | 6
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