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a) Mr. Karl Lipton is the marketing communications coordinator for a major electronics manufacturer. He is assigned with charting out a marketing communications strategy for a new range of mobile phones developed by his company. Describe Mr. Lipton’s communications strategy over the course of the mobile phones' life cycle? b) After implementing the marketing communications plan, the communications coordinator must measure its impact. Briefly describe the recommended approaches to measuring the results of a marketing communications strategy.

Please add more and improve our conclusion in our paper

In 2 pages Please write a Executive Summary on this topic:  Topic: Sustainable Solutions Co. is a start-up that aims to provide environmentally friendly and sustainable products to consumers. Our mission is to promote eco-consciousness and responsible consumption while offering high-quality and innovative products. Through our dedication to sustainability, we aim to contribute positively to the environment and inspire a green lifestyle among our customers.

Outline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion

What are the four common biases identified by the |AASB that prevent good criticial thinking?

Hello, Please prepare a marketing research report presentation in power point and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data  6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report.  The contents of the report can be brief but it should cover all the important heading.

Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the Marketing Concept Approach, it would like to find out what appeals to its target audience, primarily individuals who are between the 18-34 age range. Given budget constraints, the marketing director has a spend cap of $2,000,000 GYD and can only select one market research method. State reasons why Qualitative method is the best to use

Some researchers believe that the traditional ethical principles are sufficient for online research but some researchers believe otherwise. Suggest 5 ethical principles for research using Web.

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.

Can you prepare a model introduction section for a research paper with the research topic "The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines". Include the following parts: - Abstract -Introduction to the research study - Statement of Problem -Research Hypothesis - Rationale and purpose of research - 5 objectives of research study

Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should: Include four (4) research objectives Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography. For each give the following details: Participants numbers, gender, age, how selected; Justify each Interviews how many, the setting & process, length of time; Justify each questions/discussions held related to the 4 objectives Produce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectives A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer…

1. Describe the marketing research process with the use of a diagram. 2. Define marketing research and explain why companies have to engage in this exercise. 3.  Identify five sources of secondary data and describe how these can be used in marketing research.

1. Analysis of Current Marketing Strategies (5 marks):  Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies.  Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement.  Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks):  Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business.  Clearly outline the goals, target audience, positioning, and marketing tactics to be employed.  Include a detailed timeline and budget for implementing the marketing plan.  Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks):  Demonstrate creativity…

Develop an e-marketing plan to support a business of their choice (real or imagined).This plan must include aspects of the RACE digital marketing planning framework.The plan must detail the following:1. Background information about the company – name, product/service, when established,size, location2. Situation Analysis – Conduct an online marketing analysis that highlights the following(What are the company’s online strengths, weaknesses, opportunities and threats? Whoare the digital customers, what are their buying habits, how large is the target market,who are the main digital competitors, what are their strengths and weaknesses?)3. Objectives - What SMART online objectives should the company use? State at least three(3) objectives. NB Objectives must be developed from the situation analysis.4. Develop an online value proposition for the online target market5. Develop a digital marketing plan. Use RACE planning framework.For each step in RACEa. Identify the engagement and content…

Marketing objectives can best be described as:a. How the company utilizes it resourcesb. The end results or outcomes that a company is looking to achieve within a given timeframec. The tactics that the company utilizesd. The amount of profit the company wants to achieve over a given period

Product managers can gather user data by surveying customers, running tests with a product's beta versions, conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends, discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics.

Compose a position paper on how your local government unit respondsto the COVID-19 crisis and what is your advocacy on your chosen issue.You need to be as objective as possible by citing valid and reliablesources. You also need to make the necessary adjustments to yoursources’ authenticity and reliability based on the comments andsuggestions of the professor.

Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design:  What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?