Mid-term exam practice questions

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Marketing

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Feb 20, 2024

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1 MID-TERM EXAM PRACTICE QUESTIONS Winter 2023 1. The best description of Walmart's customer value proposition, is: a) "Everyday low prices for a broad range of products that are always in stock in convenient locations." b) "Everyday low prices." c) "fair prices" for a broad range of products." d) "a broad range of products that are always in stock in convenient locations." 2. Chang, the marketing manager of Urban Companies, has identified a specific group of existing and potential customers for a new product launch. The population Chang identified is, a: a) marketing mix. b) promotional program. c) target market. d) marketing process. 3. Which of the following is not an element of the marketing mix? a) Product b) Price c) Politics d) Promotion 4. Elements such as technological forces, regulatory forces, and demographic forces constitute _____. a) Organizational strengths b) Microeconomic environment c) Marketing intermediaries d) Marketing environment 5. The goal of a marketing environmental scan is to _____. a) Use internal information to identify trends, strengths, and weaknesses of a business b) Regularly acquire information about events occurring outside an organization c) Evaluate the performance variables of an organization d) Use internal information to identify trends, opportunities, and threats to a business 6. A core element of a SWOT analysis, is/are: a) Internal factors b) External factors

2 c) Both internal and external factors d) An assessment of corporate performance 7. A marketing environmental scan examines a business in relation to _____. a) Its competition and related industry trends b) The psychological factors relevant to its target markets c) Its socio-cultural forces d) Six key areas that affect the business 8. Generation X refers to the group of people born _____. a) between 1946 and 1965 b) after generation Y consumers c) between 1981 and 2000 d) between 1966 and 1980 9. Which group was born into technology and has not experienced life without it? a) Generation Z b) Baby boomer generation c) Generation X d) Generation Y 10. Which of the following is an example of a macroeconomic force? a) disposable income b) fixed cost c) inflation d) variable cost 11. The stages a buyer passes through in making choices about which products and services to buy are referred to as the: a) situational analysis sequence. b) limited problem solving. c) purchase decision process. d) hierarchy of learning. 12. During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have, is big enough to actually do something about it. Stewart is most likely in the _____ stage. a) problem recognition b) alternative evaluation c) cognitive dissonance d) routine response behaviour

3 13. Christina wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Christina is engaging in: a) problem recognition. b) an internal search. c) an external search. d) a purchase task. 14. The factors a consumer uses when considering a purchase are called: a) evaluative criteria. b) evoked set. c) pre-qualified alternatives. d) make-buy options. 15. Brenda wants to buy a new music system. At which stage does she choose the brand, decide from whom to buy the system, and decide when to buy it? a) Post-purchase behaviour b) Evaluation of alternatives c) Information search d) Purchase decision 16. After purchasing a new car, Agnes found she was paying more attention to car ads on television and online. She often found herself pointing out faults of cars she considered but did not purchase. This behaviour exemplifies: a) limited problem solving. b) cognitive dissonance. c) Showrooming. d) antecedent states. 17. David and Mary decide to buy a house. Once they purchase a house, they start looking to buy furniture, a television set, and a refrigerator. Meanwhile, Mary starts purchasing groceries for the kitchen. When David and Mary were buying a house, they were involved in _____ problem solving. a) routine b) extended c) limited d) regular 18. _____ is formally defined as the process of planning, collecting, and analyzing information to recommend actions to improve marketing activities. a) Qualitative research

4 b) Marketing research c) Strategic planning d) Quantitative research 19. In which step of the market research process is secondary and primary data collected? a) Step 2 b) Step 3 c) Step 4 d) Step 5 20. What are two types of primary data? a) Qualitative and secondary b) Observational and questionnaire c) Exploratory and abridged d) Focus groups and internal 21. Nike uses secondary data to update its "competitive marketplace report", a detailed review of competitive changes in the market that have resulted from Nike's own marketing activities. Where is Nike most likely to source the information about its competitors' activities? a) Internal sources of information like buyer transaction summaries. b) External sources such as quarterly reports from a large sports apparel manufacturers trade association. c) Internal information provided by competitive companies. d) External repositories like archives and historical collections housed by government and libraries. 22. Dairy Farmers of Canada discovered that milk consumption in the country was declining. They conducted research to understand the reasons for the declining consumption of milk. They discovered that the decline was due to the perception that milk was fattening and high in cholesterol. The association determined the demographic characteristics of milk consumers, their attitudes toward milk, and their usage patterns. The association carried out a television advertising campaign that portrayed that milk was an essential element in a healthy diet. Later, they discovered that the campaign helped change customer attitudes toward milk consumption, hence increasing sales. Which type of research would the Dairy Farmers most likely have used if the Association research budget was small and similar studies had occurred in several Canadian provinces? a) Secondary research b) Primary research c) Secondary research using a non-probability sample

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