MKT 625 3-1 Milestone Two

What are Koval’s “ten fundamentals” of top YouTube creators? List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals. What three levels of targeting does Koval describe and how are they different? What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?

Glam Beauty, a large cosmetic company, runs several affiliate programs with theChase team: Makeup Madness US, Makeup Madness CA, Makeup Madness UK. You aretasked with keeping track of all the publisher recruitment, increased commissionopportunities, and paid placement opportunities for each of the programs. Walk usthrough your organization strategy and tool(s) for this brand.  Chase is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media.  These companies aren't real. It is just for the purpose of the question. I have to provide a structured outline for a 15-minute presentation on tracking publisher recruitment, increased commission opportunities, and paid placement opportunities for Makeup Madness in collaboration…

Twitter has gained appeal as a personal and professional social networking platform. There are five methods to use Twitter to increase a company's revenue. What does "trending" signify on Twitter?

Identify three market segments of Facebook that it is probably most interested in and three market segments that Facebook probably avoids. Justify your selections.

Social media "analytics" analytics measures impact by looking at numbers. How important are the numbers? Lots of likes, followers, and shrares do not automatically indicate success. Marketers help clients define "key performance indicators" (KPI) to plan, implement, and evaluate marketing strategies. Knowing what to measure is important. Most companies pay for social media marketing activities, so the results matter. List some social media measurements you would recommend to promote the following: * a food truck/popup restaurant? * a men's grooming products company? * a college/university? * a pet supply company? * a place of worship?

Please explain the photo attached. Thank you. TOPIC: MARKETING STRATEGIES OF STARBUCKS

Twitter has gained appeal as a social networking platform for both personal and business use. There are five distinct methods to use Twitter to increase a business's revenue. What does "trending" signify on Twitter?

As a personal and professional social media platform, Twitter has gained a lot of traction. There are five distinct strategies to increase a company's revenue by using Twitter. What does it mean to be "trending" on Twitter?

Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice

A company's strategic goals specify a direction for accomplishing the company's mission. Which one of Twitter's goals listed is a strategic goal? O Write copy for Cheat Sheet: How To Target Tailor Audiences in Twitter Ads by November 1 Increase the cost per 1,000 timeline views by 10% Grow annual revenues by 18% or more to a range of $1,365-1,375 million Increase number of user timeline views 15% year-over-year

Lets assume Apple is interested in breaking into the fashion industry woth a new line of iShirts. Design and delivery a social media marketing plan. provide a campaign goal and social media goal.

What are some metrics Apple should track during and after the iShirt campaign for each social media platform and how do they support their campaign goals?

Q1: Based on your reading in this chapter, how would you characterize Twitter’s business model?

Need help answering these questions with the site being Airbnb Who is the target market of Airbnb (It is NOT everyone!). What is the range of products sold? How user friendly is the site? Is it interesting? Informative? Interactive? Does it have a customer experience focus? Explain.

Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?

In terms of a social network marketing strategy, (a) what are the likely characteristics of the Phillies fans and (b) what should the Phillie's Facebook fan page contain?

Twitter's popularity has increased as a social media platform for business and personal use. There are five approaches a corporation may take on Twitter to increase its profits. Explain what the term "trending" means on Twitter.

Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a  7.3  Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?

ICICI bank wants to position itself as a thought leader within the financial services industry and drive brand salience. The key insight for ICICI Bank was that people visit LinkedIn for three purposes – 1) to connect with other professionals, 2) to discover opportunities, and 3) to get updated knowledge, inspiration and insights. How can the bank use above insights in their LinkedIn Marketing to position itself as a thought leader in the financial services industry. What summary can be derived from it ?

5 The Customer engagement cycle represents different stages of engagement between customer and firm. As a social media marketing executive of a massage chair retailer “Relax chair”, what strategies would you recommend to strengthen the Commitment stage of the customer engagement cycle?   In your answer, discuss your understanding of beyond-purchase, customer-engagement behaviours (CEB) in social media, and how this drives value for firms. Support your answer with relevant examples of how the “Relax Chair” could (1) encourage customer engagement behaviours (CEB) and (2) benefit from such CEBs.

Please answer questions number 3 . Please provide full answer and make it visible don't charge money to subscribe to see the full answer since I have no card payments system.

Online marketing research seems to be the wave of the future. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail? Do you think respondents will be more or less honest and accurate when completing online surveys? Requirements: 1. Begin contributing to the discussions no later than midnight of the first Saturday after lesson opens. 2. Your initial post should be at least 200 words.

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Briefly discusses the main points (atleast 10) and provide your reflection on the topic of stop worrying and start living.

What were the Top 10 trending of 2021 on social media. Write in detail

#4. A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers’ daily lives. While the dealership has tried to decrease prices, you see that it hasn’t tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? See options, thank you! Wanted to doublecheck...Thx!

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Part two: Multiple choice Circle the correct answer for each of the following 1. In what stage of marketing is the customer free to communicate around all time? a) Department of Marketing. b) Marketing company. c) Social network marketing. d) Marketing relationships. 2. At what stage of marketing development has the slogan 'lifetime customers' been adopted? a) Sales. b) Department of Marketing. c)Marketing company. D)Marketing relationships. 3. What does a holistic concept of marketing involve? a) Focusing on marketing all kinds of goods and services. b) Interest in everything from products, ideas, issues, etc. c) Focusing on marketing 'people and places'. d) Focusing attention in the first place on issues and ideas. 4. What stage of marketing raised the slogan 'Selling everything that is produced? a) Sales. b ) Department of Marketing. c)Marketing company. d)Production. 6. Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the…

a) Mr. Karl Lipton is the marketing communications coordinator for a major electronics manufacturer. He is assigned with charting out a marketing communications strategy for a new range of mobile phones developed by his company. Describe Mr. Lipton’s communications strategy over the course of the mobile phones' life cycle? b) After implementing the marketing communications plan, the communications coordinator must measure its impact. Briefly describe the recommended approaches to measuring the results of a marketing communications strategy.

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…