2024 02 18 Gross and Channel Margins Learning Exercise V3

A member of an enterprise is participating in the execution of a service of Marketing advisory, in which he was responsible for being a Costumer Analyst Success, that is, responsible for receiving customer feedback and bringing solutionsi n case of any problems. Recently, Dr. Antonio gave a feedback saying that the team did not participate much and that bothered him, evaluating the team with a grade 3/10. What solution would you bring to this situation? How would you overcome this problem, what would you do as a member of the team?

In Class, 10-25 Minutes for Teams Assume you are a sales representative for a firm that sells a variety

Pretend that your company has been making and selling one product for the past fiveyears. Plan to make additional three products. These may be in the same category as the firstproduct or not. Use the following format.

The 4Ps are all a marketing manager needs to create a marketing strategy for a service business”. Prepare a response that argues against this and support it with examples. Your arguments should be mainly based on the extended marketing mix

Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?  Hint: Use SMART GOAL

7) When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketing 8) Power Corporation is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________. A) social marketing B) product line filling C) product line stretching D) internal marketing E) cannibalization 9) Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. When sales starts to pick up in the new markets, the company increases its…

Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooter

The marketing mix (7P’s) in relation to the business opportunity. What can you say about that lesson above?

Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?

I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor’s performance metrics are below. Thank you,Carlos Henderson

Make BeatBox beverage company marketing program  as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…

Differentiate the marketing mix 4ps to modern marketing management 4ps. Elaborate and explain your answer .  Course : BUSINESS

Hi, I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor's performance metrics are below. Thank you,

The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business.” Prepare a response that argues against this and support it with examples. Your arguments should be mainly based on the extended marketing mix

Please follow the instructions down below

1. Individual and group factors influence consumer decision making and mayeventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer.  2. Essentially, the planning of the purchasing and supply chain function entails managing the function for the future. Outline the purpose of the three levels of management within the context of the purchasing and supply chain function.

Plz explain in detail

1. Discuss the relationship of product and customer’s needs. 2. Discuss the relationship of price and cost of the customers. 3. Discuss the relationship of place and convenience. 4. Discuss the relationship of promotion and communications. 5. Are 4Cs important in marketing? Why? 6. Why is there a need to discuss 4Cs in marketing?

When HOM  Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?

To remain successful, the company needed a regular flow of new products coming on stream all the time. It therefore needed to know and understand the kinds of products that would keep the customers coming back again and again. Part of the problem that had to be overcome was the availability of choices, both within the eleven-inch doll market, and also outside it (nobody likes to be limited to any one thing, and the buyers and consumers of Barbie dolls are no different). So the brand logo and distinctive colour scheme (a bright pink) were developed so as to be capable of being attached to every product that came out. Also, the core range of products had to be universally available, and at prices that would allow for unconsidered, whim and largely cash purchases to be made. So the products were made available at all possible outlets, including supermarkets, department stores and independent corner shops. In the UK and many parts of the USA and the EU, the decline of independent toy shops…

a. Using the famous economist Ronald Coase theory, describe what is meant by Reductionof Buyers Transaction costsb.  By way of giving examples, the meaning of Commoditization and efficient markets.

CAN YOU PLEASE EXPLAIN WITH CALCULATIONS. THANK YOU VERY MUCH Sky is the owner of a small business called Sky's Skateboards. Sky, who grew up in a circle of avid boarders, started the business last year, initially adding cool designs to her siblings' and friends' skateboards. After a year of painting skateboards, Sky realized that her add-on design business was slowing down, but there was unmet local demand for custom designed skateboards. Many people had seen her designs and shown up at her doorstep looking for new skateboards for themselves, their kids, or their significant other. Over the holiday season, Sky had done some research and found she could order quality skateboards in basic colours (black, white, blue, etc) for $50 each. She expects to sell boards for $100 each after designing them. If a customer wants to request a specific design, she will charge a premium and sell the skateboard for $125. For the past year, Sky has customized used skateboards for $30 each (the…

please answer within 30 minutes.

What is CRM? (customer relationship management)

. Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of their marketing mix; (iii) Identify the values that underpin the brand.

What are the ethical issues, as identified with the Markkula Center Framework for Ethical Decision related links, in the strategy of Dollar General  Download Dollar Generalas depicted in this article?  DG may have "hit a gold mine in rural America," but at what ethical cost?  This is not merely your personal opinion but an opinion informed by the detailed and contradictory ethical analysis the Markkula app provides. Between Tuesday and Wednesday (11:59 pm) post your detailed analysis based on Markkula for all to see.  Wednesday.-Friday, compare and contrast the work of others in the class, and seek to synthesize overall ethical ideas.

How does Core, Actual/Tangible, and Augmented Levels from tangible products compare with levels for services in marketing? (explain please)

The 4Ps are all a marketing manager needs to create a marketing strategy for a service business". Prepare a response that argues the contrary and justify your conclusions.

. In this chapter. we learned that the characteristics of se.rvices are intangibility.perishability, variability, and inseparability. Explain each of these characteri.stics and how they create challenges for marketing services