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Seneca College *

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660

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Marketing

Date

Apr 3, 2024

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docx

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6

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Introduction: Beam Paints: Where Color Takes Flight Beam Paints is a vibrant, artist-driven force in the world of color. Founded in 2023 by a collective of passionate art enthusiasts, we leverage generations of artistic legacy to create premium paints for the discerning artist. Our commitment to innovation, sustainability, and exceptional quality has propelled Beam Paints to the forefront of the industry in a remarkably short time. Headquarters Nestled in Toronto, Ontario Our central headquarters in Toronto, Ontario allows us to maintain a watchful eye over every aspect of our operation, ensuring efficient distribution channels and a seamless flow of creativity. A Brushstroke of Growth: From Humble Beginnings to Flourishing Enterprise Beam Paints began as a modest endeavor fueled by a burning desire to revolutionize the paint industry. This passion quickly ignited a flame of growth. Today, we operate as a thriving medium-sized enterprise, boasting a dedicated team of artisans, meticulous researchers, and savvy marketing professionals. Together, we propel Beam Paints towards a future brimming with artistic possibilities. A Global Canvas Awaits: Targeting the Discerning Artist Beam Paints has set its sights on the burgeoning Chinese market, with a particular focus on major artistic hubs like Shanghai, Beijing, and Guangzhou. We recognize, however, that the language of color transcends borders. With this vision in mind, we are actively expanding our presence in international markets, ensuring that artists worldwide can unlock the boundless potential of Beam Paints. Major Competitors Beam Paints faces competition from several established players in the Chinese paint market. Understanding the landscape of these competitors is crucial for devising effective strategies and gaining a competitive edge. 1. M&G ( 美加净 ) o Market Share:  M&G holds an 18.0% share of the market. o Price Range:  Their products are priced competitively, ranging from 30 to 60 dollars. o Target Audience:  M&G caters to a broad demographic, including children, students, and artists. o Profitability:  Despite intense competition, M&G maintains a profitable position in the market.
1. Panda ( 熊猫牌 ) o Market Share:  Panda commands a 19.0% share of the market. o Price Range:  Their pricing strategy is diverse, with products available in various price ranges. o Target Audience:  Panda targets families and educational institutions, emphasizing safety and quality. o Profitability:  Panda's focus on quality and safety has contributed to its sustained profitability. 1. Chokey ( 彩虹牌 ) o Market Share:  Chokey holds a 10% share of the market. o Price Range:  Their products are competitively priced, catering to budget- conscious consumers. o Target Audience:  Chokey appeals to budget-oriented consumers seeking affordable yet reliable paint options. o Profitability:  Despite facing stiff competition, Chokey maintains a stable market position. 1. Others o Market Share:  Various other brands collectively account for 53.0% of the market share. o Price Range:  Pricing strategies among these brands vary widely, catering to different consumer segments. o Target Audience:  These brands target diverse consumer groups, ranging from children to professional artists. o Profitability:  The competitive landscape among these brands is dynamic, with profitability influenced by factors such as product innovation and marketing strategies. Competitor Analysis M&G (( 美加净 ) Panda ( 熊猫牌 ) Chokey ( 彩虹 ) Others Market Share 18.0% 19.0% 10% 53.0%
Market Share M&G (( 美加净 ) Panda ( 熊猫牌 ) Chokey ( 彩虹牌 ) Others Identifying Gaps in the Existing Market 1. Limited Premium-Quality Options: o Gap:  Current market lacks premium-quality paints with superior pigment content. o Reasons for Purchase:  Consumers seek high-quality art supplies for superior performance. o Benefits:  Beam Colour Palette offers rich pigment content for vibrant, durable artwork. 1. Lack of Eco-Friendly Packaging: o Gap:  Conventional packaging materials are not environmentally friendly. o Reasons for Purchase:  Growing preference for eco-friendly products. o Benefits:  Beam Paints uses sustainable packaging, aligning with environmental values. 1. Limited Color Variety: o Gap:  Market lacks diverse color options, especially for children. o Reasons for Purchase:  Artists desire a wide range of colors for creative expression. o Benefits:  Beam Colour Palette provides a diverse selection of nature-inspired hues. 1. Unmet Need for Child-Friendly Supplies: o Gap:  Existing brands overlook age-specific needs of children and adolescents. o Reasons for Purchase:  Parents seek art supplies tailored to young artists' developmental stages. o Benefits:  Beam Colour Palette offers easy-to-use paints and child-friendly packaging for creative exploration.
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