mkt 555 week 2 Engagement Activities

Social media "analytics" analytics measures impact by looking at numbers. How important are the numbers? Lots of likes, followers, and shrares do not automatically indicate success. Marketers help clients define "key performance indicators" (KPI) to plan, implement, and evaluate marketing strategies. Knowing what to measure is important. Most companies pay for social media marketing activities, so the results matter. List some social media measurements you would recommend to promote the following: * a food truck/popup restaurant? * a men's grooming products company? * a college/university? * a pet supply company? * a place of worship?

This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

How is the field of marketing analytics affecting a business/organization? What changes will occur as a result? How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive? What dependent variables does your organization track at the executive level? How do those variables change as one goes lower in the organization, such as the product or service level?

UCTIONS: Create a fictitious organization related to the tourism and hospitality industries such as travel agency,This organization should have a NAME and a set of VISION, MISSION, and VALUES. Assume that each 6 members of your group takes a top management position in your organization. As the organization's top management, the group is tasked to come up with strategic goals and objectives. Make sure to align the goals and objectives to your VISION, MISSION, and VALUES. Use the SMART Goals Framework in coming up with your goals and objectives. SPECIFIC, MEASURABLE, ATTAINABLE, RELIABLE AND TIME BOUND. DEFINED EACH SMART OBJECTIVES TO THE GOALS OF THE TRAVEL AGENCY.

Learning Activity - Marketing 2150 Spring 2020 Chapter 15- Bringing It All Together Growth Strategies: Where Do We Want To Go? In this learning activity, we will develop skills related to describing how strategy is developed at the corporate, business unit, and functional levels in an organization. Knowing where the organization is at the present time enables managers to set a direction for the firm and allocate resources to move in that direction. Two techniques to aid in these decisions are the (1) business portfolio analysis and (2) market- product analysis. The Boston Consulting Group's (BCG) business portfolio analysis uses quantified performance measures and growth targets to analyze a firm's business units (called strategic business units or SBUS by BCG) as though they were a collection of separate investments. Read the mini case study below and respond to the questions that follow. If in 1997 a customer had been charged a late fee of $40 for a VHS tape of Apollo 13, what might…

The business type that was given to Lee, was a bakery. She would sell items at her bakery in her area. Need help to answer parts 4 through 6.

Bounce Fitness could use networking to achieve its business objectives by focusing on two main goals: Partnering with Corporations: By creating wellness programs for companies, Bounce Fitness can increase its reach, support employee health, and help corporations cut healthcare costs. This approach also strengthens Bounce Fitness's brand as a leading wellness provider. Collaborating with Healthcare and Insurance Providers: By working with these entities, Bounce Fitness can promote preventive health measures. This partnership approach can encourage employees to join wellness programs, ultimately aiming to reduce healthcare expenses and improve overall employee productivity. These networking objectives align directly with Bounce Fitness's mission to promote healthier lifestyles and improve workforce wellness.Based on these objectives above, identify 2 networking oportunities that Bounce Fitness can promote its business.

Develop an e-marketing plan to support a business of their choice (real or imagined).This plan must include aspects of the RACE digital marketing planning framework.The plan must detail the following:1. Background information about the company – name, product/service, when established,size, location2. Situation Analysis – Conduct an online marketing analysis that highlights the following(What are the company’s online strengths, weaknesses, opportunities and threats? Whoare the digital customers, what are their buying habits, how large is the target market,who are the main digital competitors, what are their strengths and weaknesses?)3. Objectives - What SMART online objectives should the company use? State at least three(3) objectives. NB Objectives must be developed from the situation analysis.4. Develop an online value proposition for the online target market5. Develop a digital marketing plan. Use RACE planning framework.For each step in RACEa. Identify the engagement and content…

Scenario: Successful business owners understand the value of repeat customers and how it affects their bottom lines. In fact, studies reveal that returning customers spend close to twice as much money as new customers. For this assignment, assume that you are a committed, small business owner with the goal to further the success of your business. You also know that your customers are the bread and butter of your business.  Therefore, you understand the need to incorporate customer retention strategies using effective marketing strategies and good customer loyalty programs to attract new and keep existing customers. Choose any product or service you would like to market. Expand on some customer retention strategies to attract new and retain existing customers for your product or service. You will need to:   research current marketing strategies for your product research customer retention strategies research strategies on gaining customer loyalty make recommendations on how to…

In 2 pages Please write a Executive Summary on this topic:  Topic: Sustainable Solutions Co. is a start-up that aims to provide environmentally friendly and sustainable products to consumers. Our mission is to promote eco-consciousness and responsible consumption while offering high-quality and innovative products. Through our dedication to sustainability, we aim to contribute positively to the environment and inspire a green lifestyle among our customers.

With regards to unethical marketing practices, David Ingram (Examples of Legal But Unethical Situations in Business) writes: Marketing tactics can walk a fine line between persuasion and manipulation, and this is another area where subjective ethics come into play heavily. Some marketing tactics can take advantage of uneducated segments of the population, which can be perfectly legal while being scorned throughout the marketplace. For example, before the Credit Card Act of 2009, banks could lure teens into opening credit accounts with promises of financial freedom, regardless of the teens' ability to repay the high-interest debts. Other tactics can take advantage of harmful addictions by eliciting emotional responses. Casino commercials showing elated winners throwing money into the air is a prime example of this in a world where people can ruin their lives with a gambling addiction. Still other tactics can take advantage of people in need by luring them into predatory services, such…

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Please agree/disagree and add a little more information regarding the below statement. "The Big Data phenomenon has revolutionized marketing and our daily lives in multiple ways as companies are now able to collect countless amounts of data every day. Every time we make purchases online or browse social media, data is transferred directly to companies to be used and analyzed. Companies collect this primary data and then other businesses are able to use this data as secondary data. With this big data, companies are able to better target their marketing for specific demographics and individuals. This allows companies to increase sales while also making sure individuals have ads that fit their preferences. In my daily life, It is always weird when I search something up on google and then I start getting ads related to what I searched up on other apps. One potential risk of this phenomenon is that companies know too much about the customers. I remember professor Eppel mentioning the…

This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution

Save & Peip Some companies have very restrictive return policies, for example, accepting returns only for store credit or not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons for returning merchandise. Very restrictive return policies are likely a violation of cause marketing. the customer relationship management concept. the marketing concept. social entrepreneurship. consumerism.

The Johnson Company manufactures buttons andpins with slogans and designs. These pins are inexpensive to produce and are sold in retail outlets suchas discount stores, hobby shops, and bookstores.Little equipment is needed for a new competitor toenter the market. What strategies should Johnsonconsider to create effective barriers to entry?

no explain just answer the corrcet answeer, if u do i give u 5 star

https://static1.squarespace.com/static/5c54da9fb9144972dc8100a6/t/5e503190da9bf529496b3fc3/1582313916966/The-Art-of-the-Start-2.0-8freebooks.net_+2.pdf   book: art of start 2.0 How has the reading aligned with individual goals, perceptions, or ideasgoing into the reading? Has a deeper understanding of entrepreneurship been attained as aresult of reading the book? Have any individual perspectives or perceptions shifted – if so, how?

Please help me choose a company . And help me follow these guide lines .

Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…

good day tutor! im here to cure my doubts i hv 1 question. please kindly help solve. Required: selected company: Pfizer Inc. 1. Prepare a PESTLE analysis for Pfizer Inc. (4 points for each component–political, economic, social, technological, legal, environment). Provide at least 6 relevant examples. It is suggested to take into consideration about the current situation happening nationally and globally. (such as Covid19/economic recession/all the downfall & downturns happened due to Covid19) Thats all. tutor, i hope for a clear, precise & easy-to-understand explantions. (non-plagiarized answers) thanks tutor! much appreciated~

Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media" Vestel's customer relationship management strategy should be examined. For this purpose, academic publications, company webpage and news published in newspapers, magazines and internet resources may be used. The business to be reviewed: 1. How are CRM Applications? 2. How is the CRM System set up and operating? 3. How are the Calculations of Customer Lifetime Value? 4. What are the Activities for Customer Satisfaction and Loyalty? 5. What are the Activities Conducted to Establish Empathic Communication with Customers?

2. Imagine you are the CEO of an organization. Your work is expanding and you need to hire people who are experienced and skillful in their fields such as marketing. a. Explain what type of problem exist in above given situation? and what type of decision could be taken? b. Elaborate the decision-making process through which you will be able to hire best marketing employees?

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a) Mr. Karl Lipton is the marketing communications coordinator for a major electronics manufacturer. He is assigned with charting out a marketing communications strategy for a new range of mobile phones developed by his company. Describe Mr. Lipton’s communications strategy over the course of the mobile phones' life cycle? b) After implementing the marketing communications plan, the communications coordinator must measure its impact. Briefly describe the recommended approaches to measuring the results of a marketing communications strategy.

Please, I need help with number one and two! 1. The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $1000 between digital advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on digital advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for digital advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure?  a. Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of…

1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.

Final Business Model and Strategic PlanWrite a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.Include marketing and information technology strategies and tactics.Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.Develop a 350-word page executive summary defining the new division of existing business. Share your Vision, Mission, final business model, value proposition and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.Note:…

All of them solve. 1.Customer insights are an important outcome of marketing research. True or False   2.A product that offers fewer benefits at a higher price than the competition can be said to have a losing value proposition. True or False   3.Comparative advertising is focused on comparing a product’s benefits to its costs. True or False   4. In a SWOT analysis, both strengths and opportunities are internal to the organization. True or False