Discussion Board 2, week 3

Take a product or service organization you are familiar with: List the key external environmental opportunities or threats that face the organization.   What do you think are the organization’s main strengths and weaknesses?   Suggest ways in which the organization might respond to external forces.   Recommend a possible marketing strategy that will ensure that the organization Matches its internal capabilities with external opportunities

There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?

Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on  "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…

Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.

Why is it important to understand the concept of an ecological footprint before addressing sustainability-aligned reporting in any enterprise?

Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months. Expected areas to be covered in your research study are as follows: Factors that influence to make the final decision to undertake home planting. Your conclusions can be from literature and opinions that you have elicited from interviews of 5 consumers who are practicing houseplant and gardening.

Market analysis offers managers insights into the interrelationships of firms, consumers, and products so that they may understand and predict consumers’ (possibly competitors) response to their actions. Critically explain four (4) reasons for correctly defining a market.  Critically evaluate four (4) critical dimensions of market analysis in the marketing planning process.  Apply real marketing examples from specialty coffee chains to both your answers.

What precisely is meant by the term "business impact analysis" (BIA)?What are some of the roles that BIA has identified for the network at your place of business or at your house?

In order for a market to exist, the following five criteria must be met; and if these criteria aren't met, what are some things that a person/organization can do to prevent this from happening?

Based  on the United Nations Sustainable Development Goals (UNSDG), select a company or organization in the cosmetics industry that contributes to the UNSDGs, clearly articulate the wicked problem the company or organization aims to solve, and present  how the company is or could use the following concepts to achieve their goal: design thinking, design and technology, and organizational ambidexterity?

What is environmental scanning and describe how the environment affects marketing in relation to the automobile Detailing business.

Marketing plan Marketers must understand the tools of their trade Using both the textbook and Cybrary resources, WHAT are the essential marketing tools ( research) Then create a report in which you address the following questions: What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together? What are some legal or ethical issues you may need to consider? List and describe the various components of a strategic marketing plan? This portion of the project provides a framework for the remaining assignments in the class Winer, RS (2004) Marketing management, 2nd edition Upper Saddle River, NJ: Pearson Education, Inc

There are literally  100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals.  The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…

5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.

Marketing management is about ensuring that marketing decisions are well planned and executed in order to satisfy the needs and wants of the customers. It is expected that all firms adopt the marketing concept/ orientation at all levels of the management Giving examples, discuss how a firms can adopt the marketing concept in their decisions making processes In what ways can manufacturing firms benefit from knowledge of marketing?

Please create a PESTLE analysis of the fashion company  H&M.

Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performance

Identify 5 main risks coca cola's customers will be worried about when buying products and justify why?.also provide suggestions on how to reduce this risk perception

Critically evaluate the importance of monitoring the external business environment and how your chosen organization manages the gap between the demands of the market and its ability to respond to the changes in the marketing environment.